i always adore clean and simple designs with great colors in fashion, and here i'm at the EQ:IQ through the eyes of Viviane Sassen exhibition tonight. EQ:IQ's fashion is about tailored fantasy, blending clean structured forms with soft sensual feminine lines. both contemporary and classic, trendy and timeless, chic and sexy, always wearable with style and certain edge. for this spring summer 2013 season, EQ:IQ collaborate with Viviane Sassen, an acclaimed dutch artist, who was enlisted to shoot the EQ:IQ campaign this season. known for her powerful narrative imagery, Viviane Sassen's poetic artistry is conveying a striking and iconic signature to EQ:IQ, raising the brand desirability to an unprecedented level.
About Viviane
Sassen
Viviane
Sassen was born in 1972 in Amsterdam and lives and works there. She
first studied fashion design followed by photography at Hogeschool
voor Kunsten Utrecht and fine art at Ateliers Arnhem. Sassen grew up
in East Africa and has been taking photographs on the continent since
her first return visit in 2002.
A
retrospective of 17 years of Sassen’s fashion work, In and Out of
Fashion, takes place at Huis Marseille Museum for Photography,
Amsterdam, from mid-December 2012 to March 2013, and is accompanied
by a book published by Prestel (Munich). Selected solo exhibitions
have taken place at Forma in Milan (2009) and Foam in Amsterdam
(2008).
Sassen
was one of six artists selected for the annual New Photography
exhibition
at the Museum of Modern Art, New York, in 2011. Recent group
exhibitions
include No Fashion, Please! Photography between Gender and
Lifestyle
at the Vienna Kunsthalle (2011); Figure and Ground: Dynamic
Landscape
at the Museum of Contemporary Canadian Art in Toronto as part of the
Contact Photography Festival (2011); and Six Yards: Guaranteed Dutch
Design
at the Museum voor Moderne Kunst Arnhem (2012).
Sassen
has exhibited her work in France, Italy, the USA, Australia, South
Africa,
Nigeria, the UK, Austria, Canada and Germany, and in numerous
museums
in the Netherlands. Her work is in the collections of the Los Angeles
County Museum of Art; Museum of Modern Art, New York; Maison
Européenne
de la Photographie, Paris; Fotomuseum Winterthur, Switzerland; and
the Centre National des Art Plastiques, Paris.
In
2007 Sassen received the first prize of the Prix de Rome, and in 2011
she won the International Center of Photography Infinity Award for
Applied/Fashion/Advertising Photography.
Her
publications include Flamboya (Contrasto, Rome, 2007); Parasomnia
(Prestel,
Munich, 2011); Die Son Sien Alles (Libraryman, Sweden, 2012); and
Roxane (Oodee,
London, 2012).
loved all these beautiful images by Viviane Sassen. it's really inspirational (that i am thinking of how i gonna do my next outfit shooting now... *u*) i love the way how she presents the stylish simplicity and soft feminine touch of EQ:IQ in the images. i can totally tell it must be comfy and sexy and adorable when you are dressed in EQ:IQ.
exhibition location: central/central
1/f central building, 3 pedder street, central, hong kong
exhibition date: monday 20th to tuesday 28th may 2013
opening hours: 10am to 8pm
SS2013 collection now available at:
central/central, 1/f central building, central, hong kong 2140 6398
shop 1406, elements, 1 austin road, tsim sha tsui, hong kong 2196 8238
shop 13, 2/f, sogo, causeway bay, hong kong 2831 3972
shop 2612, the venetian macao-resort hotel, the grand canal shoppes, macau +853 2882 8637
