i always adore clean and simple designs with great colors in fashion, and here i'm at the EQ:IQ through the eyes of Viviane Sassen exhibition tonight. EQ:IQ's fashion is about tailored fantasy, blending clean structured forms with soft sensual feminine lines. both contemporary and classic, trendy and timeless, chic and sexy, always wearable with style and certain edge. for this spring summer 2013 season, EQ:IQ collaborate with Viviane Sassen, an acclaimed dutch artist, who was enlisted to shoot the EQ:IQ campaign this season. known for her powerful narrative imagery, Viviane Sassen's poetic artistry is conveying a striking and iconic signature to EQ:IQ, raising the brand desirability to an unprecedented level.
About Viviane Sassen
Viviane Sassen was born in 1972 in Amsterdam and lives and works there. She first studied fashion design followed by photography at Hogeschool voor Kunsten Utrecht and fine art at Ateliers Arnhem. Sassen grew up in East Africa and has been taking photographs on the continent since her first return visit in 2002.
A retrospective of 17 years of Sassen’s fashion work, In and Out of Fashion, takes place at Huis Marseille Museum for Photography, Amsterdam, from mid-December 2012 to March 2013, and is accompanied by a book published by Prestel (Munich). Selected solo exhibitions have taken place at Forma in Milan (2009) and Foam in Amsterdam (2008).
Sassen was one of six artists selected for the annual New Photography exhibition at the Museum of Modern Art, New York, in 2011. Recent group exhibitions include No Fashion, Please! Photography between Gender and Lifestyle at the Vienna Kunsthalle (2011); Figure and Ground: Dynamic Landscape at the Museum of Contemporary Canadian Art in Toronto as part of the Contact Photography Festival (2011); and Six Yards: Guaranteed Dutch Design at the Museum voor Moderne Kunst Arnhem (2012).
Sassen has exhibited her work in France, Italy, the USA, Australia, South Africa, Nigeria, the UK, Austria, Canada and Germany, and in numerous museums in the Netherlands. Her work is in the collections of the Los Angeles County Museum of Art; Museum of Modern Art, New York; Maison Européenne de la Photographie, Paris; Fotomuseum Winterthur, Switzerland; and the Centre National des Art Plastiques, Paris.
In 2007 Sassen received the first prize of the Prix de Rome, and in 2011 she won the International Center of Photography Infinity Award for Applied/Fashion/Advertising Photography.
Her publications include Flamboya (Contrasto, Rome, 2007); Parasomnia (Prestel, Munich, 2011); Die Son Sien Alles (Libraryman, Sweden, 2012); and Roxane (Oodee, London, 2012).
loved all these beautiful images by Viviane Sassen. it's really inspirational (that i am thinking of how i gonna do my next outfit shooting now... *u*) i love the way how she presents the stylish simplicity and soft feminine touch of EQ:IQ in the images. i can totally tell it must be comfy and sexy and adorable when you are dressed in EQ:IQ.
exhibition location: central/central
1/f central building, 3 pedder street, central, hong kong
exhibition date: monday 20th to tuesday 28th may 2013
opening hours: 10am to 8pm
SS2013 collection now available at:
central/central, 1/f central building, central, hong kong 2140 6398
shop 1406, elements, 1 austin road, tsim sha tsui, hong kong 2196 8238
shop 13, 2/f, sogo, causeway bay, hong kong 2831 3972
shop 2612, the venetian macao-resort hotel, the grand canal shoppes, macau +853 2882 8637